Sponsorship Packages

OUR HISTORY
Racing horses has a long tradition in Virginia after colonists brought the first horses here in 1609. Horse racing took place during Colonial times when one-on-one matches were held down village streets, country lanes and across level pastures. According to many historians, the first American horse races were held in Henrico County, near Richmond, in 1674 and the first racetrack in Virginia was a one mile oval that operated in Williamsburg in 1739.

Fast forward to a new modern era where since 1997, Colonial Downs has been the epicenter of Virginia’s thoroughbred racing industry. After a shutdown in 2013, the track is ready to usher in a new era of racing that promises to be bigger and better than ever before. Located halfway between Richmond and Williamsburg in New Kent County, Colonial Downs is conveniently situated off I-64 at Exit 214. Between renovated facilities, pent up demand after a six year absence, and 600 Historical Horse Racing machines on site, enthusiasm is at an all time high.

Colonial’s two state-of-the-art racing surfaces are second to none. The Secretariat Turf Course is the widest grass racing surface in North America and has played host to champion horses over the last two decades in prestigious races like the New Kent County Virginia Derby. The dirt track is the country’s second largest and offers equine athletes a safe and sprawling oval to compete over. In 2019, Colonial Downs will offer 15 days of summer thoroughbred racing and attract hundreds of horses that will battle for $500,000 in purse monies daily.

SPONSORSHIP FORM

SPONSORSHIP LEVELS

  • Title Sponsorship: Exclusive naming rights for the feature race of the evening
  • Prominent starting gate signage
  • Saddle blanket for all horses in the feature race will showcase company logo
  • Access to Winner’s Circle for up to 4 organizational representatives
  • Invite to present championship trophy to the winning horse owner
  • Professional photos of your group presenting the trophy to the winners
  • Opportunity to give out company branded gifts to the first 1,000 people in attendance that evening
  • Gift must be provided and must be approved by Colonial Downs before production
  • Luxury Suite on race day for up to 28 guests
  • $1,000 dining credit in the suite
  • Commemorative VIP lanyards for your group
  • Commemorative gift for your guests
  • Full Page ad in the Colonial Downs Daily Racing Program
  • Trackside signage for the entire weekend
  • LIVE announcements by track announcer, promoting sponsor and message
  • Video messaging on over 20 screens inside Colonial Downs Racetrack and Rosie’s Gaming Emporium
  • Inclusion in more than 25,000 pieces of direct mail promoting the event
  • Prominent inclusion on Colonial Downs social media channels, promoting the ‘named’ race
  • Feature position on ColonialDowns.com, promoting the ‘named’ race
  • Race named on behalf of your organization or cause (mutually agreeable name)
  • Access to Winner’s Circle for up to 4 organizational representatives
  • Invite to present championship trophy to the winning horse owner
  • Professional photos of your group presenting the trophy to the winners
  • Luxury Suite on race day for up to 28 guests
  • $500 dining credit in the suite
  • Commemorative VIP lanyards for your group
  • Half-page ad in the Colonial Downs Daily Racing Program
  • Trackside signage for the entire weekend
  • LIVE announcements by track announcer, promoting sponsor and message
  • Mention on Colonial Downs social media channels, promoting the ‘named’ race
  • Mention on ColonialDowns.com promoting the ‘named’ race
  • Race named on behalf of your organization or cause (mutually agreeable name)
  • Access to Winner’s Circle for up to 4 organizational representatives
  • 25 Premium Turf Club Tickets for race day of your choice (based on availability)
  • $250 dining credit for race day
  • Exclusive pre-event tour of the paddock area, fantastic photo opportunity
  • Half-page ad in the Colonial Downs Daily Racing Program
  • Trackside signage welcoming your organization or group
  • LIVE announcements by track announcer, promoting your organization or group
  • Social media post thanking your organization or group
  • Perfect for your next birthday, bachelor or bachelorette, or retirement parties
  • Preliminary race named on behalf of your celebration (mutually agreeable name)
  • 10 reserved box seats overlooking the finish line
  • Commemorative photo opportunity in the Winner’s Circle
  • Trackside signage welcoming your party or celebration
  • Party announcement by track announcer

SPONSORSHIP SIGNAGE AND AD PACKAGES

Show off your business in a variety of locations along Colonial Downs Racetrack.

WINNER CIRCLE $12,000
PADDOCK $7,500
STARTING GATE $5,000
PHOTO FINISH $5,000
RAIL SIGN ON THE HOMESTRETCH $2,500

Showcase your business with an advertisement in the Colonial Downs racing program.

INSIDE COVER $2,000
BACK PAGE $2,000
FULL PAGE $1,000
HALF PAGE $500

15 LIVE RACE DAYS

August 15-17 | 5PM
August 22-24 | 5PM
August 29-30 | 5PM
August 31 | 5PM: The $150,000 Fasig-Tipton Virginia Oaks & New Kent County Virginia Derby
September 5-7 | 5PM

SECRETARIAT TURF COURSE

The widest turf course in North America.
Horse Racing

1 1/4 MILE DIRT TRACK

Second in length only to the Belmont Park surface.
Horse Racing
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